Build a Firm That
Works for You
The Simple Firm is your blueprint for clarity, freedom, and intentional growth.
Clarity Begins with a Simple Model
The Simple Firm framework is built around five key areas—each one helps you simplify, strengthen, and scale with intention.
1. The Path to Professional Freedom
Design a business model that supports your life.
Define your WHAT, WHO, and HOW
Identify your Ideal Client Profiles (ICPs)
Simplify your services and align pricing
2. Putting It to Work
Bring your model to life in the real world.
Communicate your message clearly
Build your collateral and delivery systems
Align service with client experience
3. Optimizing Your Digital and Technology Strategy
Make your tech beautiful, simple, and scalable.
Standardize client-facing tools
Streamline your internal stack
Prepare for AI and what's next
4. Going Deeper with Clients
Deliver holistic value—proactively.
Use roadmaps to guide planning
Fill the advisory gap
Create unforgettable client experiences
5. A Great Place to Work
Give your team clarity, momentum, and meaning.
Remove friction from workflows
Provide structure without chaos
Lead with intention
The Community
Turn Vision Into Action with Better Everyday
The Simple Firm comes to life inside our member community—coaching, templates, workshops, and a curated peer network.
Meet the Voice Behind The Simple Firm
Darren Root is a CPA, visionary, entrepreneur, and advisor to thousands of firm owners. He’s led transformations from boutique practices to national platforms—and now shares the clarity and systems he used to build something better.
